Have you seen the latest billboard for the new Peter Jackson movie The Hobbit: An Unexpected Journey?
Air New Zealand has decked out one of its jets with a giant decal inspired by the movie. It’ll be making its way between Auckland, LA and London.
The message: This particular carrier is the most authentic transportation to Middle-earth — i.e., the parts of New Zealand central to some of the movies.
The airline is also offering cleverly packaged tours to destinations all around Middle-earth. You can find them under the — where else — Middle-earth tab on its site.
I actually took a variation of the Pillars of the Kings tour years ago. I ran around New Zealand’s South Island and climbed a glacier. It wasn’t a tour with a whimsical name. And it didn’t cost no $3,500. But hey.
Personally, I think the best New Zealand entertainment export ever was Flight of the Conchords, which brought us fab talents Jemaine Clement, Rhys Darby and Kristen Schaal (so glad to see her resurface on 30 Rock.)
Got any ideas? We may be on to sumpin’.